Mum’s Milestones is a personal business I launched at the beginning of 2016 in which I co conceived then designed and illustrated. It is a deck of twenty seven boldly designed cards that take a refreshingly honest look at what life is really like as a new Mum. Navigating through sleepless nights, dirty nappies and warping body parts can make a woman forget just how amazing she actually is. She doesn’t need another muslin wrap, she needs a medal! Mum can fill in the date, take a selfie with the relevant card and share with friends on social media. Or she can pick them up from time to time, remind herself that she’s not alone, and have a giggle when all she wants to do is cry like a baby.
In its short existence, MUM’S MILESTONES have sold out its first run, and dispatched around the globe to the US, UK, NZ and Germany. It has also been featured in Mamamia, Huffington Post and Mashable.
A portion of profits are donated to PANDA: Perinatal Anxiety and Depression Australia.